Love these guys! Good people, extremely hard working, very responsive, and very knowledgeable.
Who's behind the work
Good people, doing work that lasts.
Thirteen years of strategy-first work, now an intelligence-driven growth partnership. Most of the clients who started with Indelible are still here. This page is who we are, and why.
I've worked with the owners of Indelible for over a decade, and it's incredible how far they've come. Their attention to detail is well above the norm, and to say they go above and beyond is an understatement. I couldn't recommend them enough, no matter your business needs.
- 13+ Years in business, since 2013
- 55+ Websites currently managed
- 100+ Custom solutions built
Trusted by
We work with good people. That is the whole filter.
Not an industry, not a budget tier, not a logo. Character. The people Indelible does its best work with treat others well and expect the same in return, take the work seriously without taking themselves too seriously, and care about what they are building. We will make a joke at our own expense in a heartbeat, and we get on best with clients who can too.
For those people we do the whole job. We build the site, then grow it on a monthly read of their market we call strategic intelligence. One team is accountable from the first conversation on. The industry does not matter. The people do.
What we believe about the work.
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Think first, then build.
Every engagement opens with research and strategy. We ask the hard questions before anyone draws a mockup or writes code. Skip that and the months after cost you.
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Build it right, even the parts nobody sees.
Technical health, accessibility, performance, and security come standard, not upsells. When the right tool does not exist, we build it. More than a hundred of those since 2013.
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Relationships are the product.
A build takes weeks. The relationship after can run years, and most of ours do. A client who leaves usually went in-house or stopped marketing. That is rare.
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We never stop refining.
Improving how we work is the constant. Now that means strategic intelligence. Every month we read your market and move the plan to match. Then we do it again.
Thirteen years. A few hard lessons. Still here.
Indelible was started in 2013 by two friends, with a big contract and a lot of confidence. The first build was technically solid and the project management was a disaster, and that failure taught the lesson the whole company runs on: the question is not only whether you built it right, but whether you built the right thing at all. That is where strategy-first comes from.
Hard years followed. A core client slid into bankruptcy owing months of invoices, and a bootstrapped shop with nothing in reserve had to take on underbid, ultimately toxic work to get through it. Indelible came out the other side knowing exactly what that kind of work costs, which is why it will not take it now.
In 2024 the two founders parted ways. An honest split, no drama, and a friendship that outlasted the partnership. Mike carried the company forward and kept refining it, the way he always has.
Thirteen years on, the earliest clients are still here. Not because Indelible is perfect, but because it shows up, tells the truth, and does the work.
The name
Indelible Inc. Like a Sharpie.
The name came from Mike's wife: indelible ink, a mark that does not wash off. It said the whole promise in one word, better than anything the founders had landed on, and it stuck.
The team stays small on purpose.
Every project is led by Mike, with Angela on project management and client coordination and Sabeen on design and development, both core to Indelible for years. When a job needs more, we add vetted specialists sized to it. You work with the people doing the work, and whoever plans the strategy is who carries it out.
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Angela
Project Management & Client Coordination
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Sabeen
Design & Development
Mike Dion
Founder
I got into web work sideways. My first real technical work was data tools for a cell phone company, spreadsheets and databases built to make busy managers’ jobs easier.
A page of numbers helps no one. A tool that hands the right person the insight changes how they work. That instinct became our strategic intelligence, and it pulled me into building sites. If I cannot say who a site is for, I am not ready to build it.
I have led Indelible’s strategy, development, and client relationships since 2013. More than a hundred custom solutions, plus our own systems for content and project management. The client base mostly stays. I care about the work, too much to stop refining it. And I will make a joke at my own expense without a second thought.
I work out of the Black River Innovation Campus in Springfield, Vermont, living the paradox of the woods with gigabit internet, alongside my wife, four kids, and a pile of instruments I am slowly getting less terrible at.
We give a slice of it back.
Every year Indelible sets aside one percent of revenue and turns it into free work for mission-driven organizations: new sites, ongoing help, and hosting. We call it the Indelible Grant, and several organizations run on it right now.
It is fully committed at the moment, which is a good problem and an honest one. We would rather be a little over our own line on this than under it.
Why our clients stay
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Tina Derby, Tina Derby Consulting via becomeindelible.com -
I have never seen a web designer or individual act with more integrity than Mike Dion at Indelible Inc. Not only did he do a great job revamping the website for my animation company, he is also great to talk with and extremely knowledgeable about his craft.
Michael Lynn, Michael Lynn Animation Studio via becomeindelible.com -
Mike is responsive, attentive, creative, and efficient. From site design and rebuild to marketing and backend management, Indelible helps our 5 person team operate like a much larger company. They are genuinely great human beings, and we could not be luckier to have them on our side.
Ash Adams, Herba Pumps via Client testimonial
Now you know who we are. Let's find out what you need.
You have met the team and read the history. If Indelible sounds like people you want in your corner, the next step is a real conversation about your business. We are a Southern Vermont shop, and we answer our own email.