Who and what even is Indelible?
We are a strategy-first web agency that has spent thirteen years helping small businesses and mission-driven organizations build online presences that actually serve their goals. We start with research. We ask hard questions before we design anything. We build sites that perform, not just sites that exist.
13 years. A few spectacular failures. Still here.
Indelible started in 2013 with a big contract and a lot of confidence. The website we built was technically solid. The project management was a disaster. We learned more from that first failure than from any success since.
Then one of our core clients went under. Not suddenly, but slowly. Months of waiting on invoices that never came, watching an organization we believed in bleed out until it finally filed for bankruptcy. We were still finding our footing, and that nearly knocked us over.
But we kept building. Kept learning. Kept refining the process. The strategy-first approach that defines Indelible today was forged in those early years, one hard lesson at a time. We learned that good design without good strategy is decoration. We learned that the right questions asked early prevent the expensive mistakes later. We learned that the clients who trust you with their business deserve to know you’ll still be around next year.
There were growing pains along the way. The kind every small business knows. But what came out the other side is an agency that has been genuinely tested and is stronger for it.
What we believe about the work.
Think first, build second
Every engagement starts with research and strategy. Industry analysis, audience study, competitive review, content planning. We do the thinking before we touch a single design mockup or line of code. It’s not the fastest way to work. It’s the way that works.
The work has to matter
We build websites for organizations that are doing something real. Small businesses trying to grow. Nonprofits trying to serve their communities. The work matters because their missions matter. That’s why we show up the same way for a local bakery as we would for a national brand.
Build it right, even the invisible parts
Technical SEO isn’t an upsell. Accessibility isn’t a checkbox. Security, backups, performance optimization: all standard. When existing tools don’t solve the problem, we build our own. Over a hundred custom solutions created for specific client needs, because close enough wasn’t good enough.
Relationships are the product
A website project takes weeks. The relationship that follows can last years. Some of ours have lasted nearly a decade. We answer the phone. We explain things in plain language. We tell the truth even when it’s not what you want to hear. That’s why our clients stay.
Mike Dion, Founder
Despite studying web a bit in high school, I got into web work sideways. My first real technical work wasn’t building websites. It was building data tools for a cell phone company. Spreadsheets and databases designed to make busy managers’ jobs easier and make complex information actually useful.
A black and white spreadsheet full of numbers doesn’t help anyone. A tool that highlights the insights and puts the right information in front of the right person at the right time? That changes how someone works.
That instinct carried over when I started building websites. I’ve never been able to separate the technical work from the business question behind it. What is this site supposed to accomplish? Who is it for? What does the user actually need when they land here? If I can’t answer those questions, I’m not ready to build anything.
I founded Indelible in 2013 and have led its strategy, development, and client relationships ever since. I’ve built over a hundred custom WordPress solutions, developed proprietary systems for content production and project management, and maintained a client base that stays year after year.
I work out of the Black River Innovation Campus in Springfield, Vermont, living a paradoxical life in the woods with gigabit internet, with my wife, four kids, and a pile of random musical instruments that I’m slowly getting less terrible at.
Sabeen | Design & Development
Angela | Project Management
Trusted by organizations who stay.
Ash Adams, Herba Pumps
Now you know who we are. Let's find out what you need.
Tell us what you’re working toward. We’ll share how we’d approach it. No pitch. No pressure. Just a conversation.