Website development
A website built on research, not assumptions.
Indelible builds strategy-first websites for small businesses and mission-driven organizations. Two ways to build, both built around your goals.
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Most websites are built backward.
Design comes first, strategy comes later if at all, and the end result looks fine but does not do much. It does not rank. It does not convert. And nobody can tell you exactly why.
We work the other way around. Before any design, before any code, we research your market, study your competitors, and learn how your audience makes decisions. The site we build reflects what we find. The full path, research to launch to support, is laid out on our process page.
Two ways to build. One question decides.
Do you want to edit your website yourself, or would you rather we handle it? That answer, not the platform or the price, shapes everything else.
| Most popularFully Managed | Self-Managed | |
|---|---|---|
| Who it is for | You want a site that simply performs and stays off your plate. | You need to self-edit, run a store, or use tools that require a full CMS. |
| Who edits it | You send changes to us. We build, preview, and publish, usually the same day. | You log in and edit any time. We can still handle updates whenever you prefer. |
| Speed and accessibility | Built in from day one. Fast, WCAG 2.2 AA, found by default. | Added on. Fully achievable, but it takes more work and budget. |
| Upkeep | Included when you host with us. | Included when you host with us. |
| Starting cost | $4,000 one-time build, up to ten pages. | $15,000 one-time build. |
| Best for | Most organizations. Our recommended path. | Teams that need control, ecommerce, or a full content system. |
Fully Managed: what is included.
Our recommended build, and for most clients the more affordable one.
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Accessible by default.
Built to WCAG 2.2 AA standards structurally, not patched after the fact.
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Fast by default.
No database, no plugin drag. Pages load in milliseconds.
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Found by default.
Clean structure for search engines and AI answer engines, built into the architecture.
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Changes handled for you.
You request, we build, you approve before anything goes live.
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Upkeep included.
We keep it running and secure as long as you host with us.
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No backend to babysit.
Nothing to break, nothing to patch, nothing to log into.
Case in point
What it looks like when it works.
We built a site for a Vermont bakery starting from scratch. Within two months of launch they were ranking first in the map pack for their primary search terms, including in a neighboring town they had not specifically targeted.
The client told us the content captured their business better than they could have themselves. That is the bar we build to.
What it costs.
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Our recommended build
Fully Managed
$4,000 one-time build
Up to ten pages. Need more? A larger Fully Managed site is custom-quoted from there, with the same speed and accessibility built in.
- Fast, accessible, and found by default
- Changes handled for you, usually the same day
- No backend to babysit
- Upkeep included as long as you host with us
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Self-Managed
$15,000 one-time build
For ecommerce, a store, or a site your team edits directly.
- You log in and edit any time
- Runs the tools a full content system allows
- We can still handle updates whenever you prefer
- Upkeep included as long as you host with us
The Indelible Partnership can fold your build into a monthly plan, spreading the cost over the first year of the engagement rather than paying it up front. See the Partnership for details.
Mike is responsive, attentive, creative, and efficient. From site design and rebuild to marketing and backend management, Indelible helps our 5 person team operate like a much larger company. They are genuinely great human beings, and we could not be luckier to have them on our side.
Questions you are probably already asking.
Why is Fully Managed cheaper than Self-Managed?
Because there is far less to build and maintain. A Fully Managed site has no plugins, no database, and no ongoing patching. Speed and accessibility are part of the architecture, not added work. A Self-Managed site gives you more control, and that flexibility takes more time and more budget to build and to keep optimized. You are not paying less for less quality. You are paying less because the efficient path is also the higher-performing one.
What if I need more than ten pages?
No problem, and you do not have to change tracks for it. The $4,000 base price covers a Fully Managed build of up to ten pages; beyond that, a larger Fully Managed site is custom-quoted, with the same speed, accessibility, and performance built in. More pages does not mean moving to the Self-Managed build. The Self-Managed track is for ecommerce, a store, or a site your team edits directly.
Can I edit a Fully Managed site myself?
No, and that is on purpose. Changes come to us, and we make them fast, usually the same day, with a preview for you to approve before anything goes live. It keeps your site fast, accessible, and free of the accidental breaks that come from editing a live site.
Can you write our content on either build?
Yes. The content engine works the same on both. See SEO and Search Visibility for how that works.
What happens if we ever part ways?
You take a complete, working website with you, and any developer can host it. What stays with us is our build system and the tools and methods we use to make your site efficient to manage, the same way any agency keeps its own process. We tell you this up front, because surprises at the end are not how we work.
Build it, then grow it.
Let's figure out which build is right for you.
Tell us what your organization does and what you need your website to do. We will ask the right questions, recommend a direction, and give you a clear picture of what it takes.