Project Date: November 2021

Cygal Art Deco

Requirements: We developed custom tools for replicating bulky plugin functionality in addition to consultations on best practices & user experience, increasing overall site performance.
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The Cygal Art Deco website ran on low-quality shared hosting and regularly failed to load even small amounts of data. As a result, the site frequently took up to 30 seconds to load for new visitors.

Indelible’s thorough audit offered approaches for improving performance and user experience.

  • Conducted performance & optimization audit
  • Moved the website to our dedicated servers resulting in improved performance
  • Eliminated several plugins & replaced buggy theme
  • Wrote custom plugin to replace necessary functionality in tools we eliminated
    • Better WooCommerce product gallery
    • Infinite scroll
    • Better product category navigation
  • Improved initial load time by 75%
  • Improved GTmetrix Grade from E to B

In a nutshell, we gave the website a functionality overhaul and added a little polish.


SEO Optimiztion
Web Development


Small Business


Cygal Art Deco

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