Driven by a need to compete during a holiday season when foot traffic was scant and tourism was non-existent, we developed a competitive e-commerce site so the Gallery at the VAULT could continue to reach customers. The board especially wanted to reach a newer, younger demographic.
We worked with New Leaf Creative to create a design that would appeal to the new market, then the Indelible team tackled the development, including a few key pieces:
- Developed an integration with the Eventbrite API for automatic event imports without the need to compromise look and feel
- Created a system for easily managing and displaying the 100+ artists that are members of the VAULT
- Set up an e-commerce platform within the site, complete with automated schema for generating rich snippets on Google search results