Nonprofit SEO – How to Improve Search Engine Optimization

Do you operate a nonprofit organization in Vermont? Are you looking for ways to improve your website’s visibility in search engine results pages (SERPs)? If so, you’re in luck! In this blog post, we will discuss some Search Engine Optimization (SEO) tips that are specific to nonprofits. We will also provide some helpful resources that you can use to get started.

SEO can be a complex and daunting task, but it doesn’t have to be. By following the tips and resources in this blog post, you can make your website more visible in SERPs, which will ultimately help you achieve your nonprofit’s goals.

So let’s get started!

Mobile Ready Website

One of the most important SEO tips for nonprofits is to make sure your website is mobile-friendly. In today’s world, more and more people are using their smartphones and tablets to browse the internet. If your website is not designed for mobile devices, it will be difficult for users to find and navigate. As a result, you’ll likely see a decrease in traffic and donations. Many nonprofits are running old, out-of-date websites that no longer follow best practices. Don’t let your site get penalized in the search results!

To make your website more mobile-friendly, start by ensuring that all of your content is responsive. This means that it will adjust to fit any screen size. Next, consider adding a mobile-specific donate button or call-to-action. This will make it easier for users to take action on your site, whether they’re making a donation or signing up for your newsletter.

Finally, don’t forget to promote your mobile-friendly website. Add a link to it on your social media profiles and in your email signature. You can also create a QR code that users can scan to instantly be taken to your site. We recommend Bitly’s QR Code generator for free, high-quality QR codes that don’t expire!

Choose the Right Keywords

One of the most important things you can do is choose the right keywords. When potential donors search for nonprofits, they’re likely to use terms like “donate,” “charity,” and “nonprofit.” including these keywords on your website will help you rank higher in search results.

Another way to improve your ranking is to create quality content. Search engines favor websites with fresh, relevant content. If your website hasn’t been updated in a while, consider adding new blog posts or articles. You should also make sure that all of your content is free of spelling and grammatical errors. As you identify more and more keywords that you want to target you can simply continue creating content specific to those keywords. Each page/blog article should focus on one set of keywords, rather than many!

Generate Backlinks

Encourage other websites to link to your site. Search engines view links as a vote of confidence, so the more high-quality links you have, the better your chances of ranking well. You can get links by guest blogging on other websites or by writing articles or press releases that other websites will link to.

When you run a fundraising event, create a unique page on your site with information specific to the event, then look for community calendars (and Facebook calendars!) that will list the event and link back to your event landing page.

Ensure Your Site is ADA Compliant

ADA compliance has become another important aspect of SEO optimization. Search engines are now penalizing websites that are not ADA compliant. If you’re not sure how to make your website compliant, there are a few resources available to help you out.

The first step is to understand what the requirements are. The Department of Justice has a helpful website with information on the ADA and how it applies to websites. There are many tools that will allow you to scan your site to see which guidelines you need to address.

Once you know what is required, you can start making changes to your site. This may include adding alt text to images, adding captions to videos, and ensuring that your content can be accessed by everyone.

Making these changes can be a lot of work, but it’s worth it if it means that your site is accessible to everyone. Search Engine Optimization for Nonprofits in Vermont can be a challenge, but it’s important to remember that every little bit helps. By following these tips, you can make sure that your site is as visible as possible.

Next Steps

SEO is an important part of online marketing, and it should be a priority for any nonprofit organization that wants to reach its full potential. By following these tips, you can improve your website’s search engine ranking and attract more visitors. If you need help getting started, we’re happy to offer support. We can help you create quality content, choose the right keywords, build backlinks from other websites, and ensure your site is ADA compliant.

Let’s work together to improve your website’s visibility and attract more donors – schedule a free consultation & site audit here.