Charity websites can be a great way to raise awareness of your organization and connect with potential donors. However, if your website is poorly designed or difficult to use, you may lose potential supporters. A well-designed website will make it easy for people to find the information they need, donate money or get involved in your charity’s work.
So, what makes a good charity website? Here are a few tips:
1. Keep your navigation simple
Make sure your website is easy to navigate, with clear and concise links to the most important information. Don’t make people search for what they need – put everything they need right at their fingertips.
2. Use clear and uncluttered layouts
A cluttered website can be overwhelming and difficult to navigate. Use clean and simple layouts that are easy on the eye. This will make it easier for people to find what they’re looking for and will encourage them to stay longer on your site.
3. Design with your audience in mind
Think about who your website is for and design accordingly. What are the typical age groups of your users? What other demographics come into play? Younger audiences tend to respond well to sharp angles and loud colors, while older audiences may prefer more muted colors with clean, straight edges.
4. Write informative content
Your website is a great opportunity to share information about your charity with potential donors. Make sure you write informative and engaging content that will capture people’s attention. Remember that you know a lot about your organization, but your user’s likely don’t. Be sure to define key terms and explain services and systems that are familiar to you, but foreign to anyone else!
5. Use high-quality images
Images are a great way to add visual interest to your website and help convey the message of your charity. Make sure you use high-quality images that look professional and reflect the values of your organization.
6. Prioritize ADA Compliance and SEO
Make sure your website is accessible to everyone, including people with disabilities. Also, ensure that your site is optimized for search engines so that people can easily find you when they’re searching online.
Following these tips, you can create a website that will effectively promote your charity and help you reach your fundraising goals. As always, we’re here to help if you need it!