Mike is responsive, attentive, creative, and efficient. From site design and rebuild to marketing and backend management, Indelible helps our 5 person team operate like a much larger company. They are genuinely great human beings, and we could not be luckier to have them on our side.
Most agencies execute.
We run on intelligence.
Indelible builds fast, compliant sites from Southern Vermont, then grows them on monthly strategic intelligence. One team accountable for the results, instead of a stack of vendors pointing fingers.
13+
Years of clients
who stay
who stay
What we do
We build your site, then grow it every month.
Indelible is a growth partner. We build your website, then grow it through a monthly partnership run on strategic intelligence. One team handles your content, search, and social as a single system, all measured against your goals.
Trusted by
Strategy is the difference between being online and being found.
You have something worth finding and people who need it. Whether they ever connect comes down to strategy, not luck.
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Found
Show up where your buyers already search, in the words they type.
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Understood
They land, and within seconds they get what you do and why it matters.
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Chosen
Everything lines up, so choosing you feels less like a risk.
None of this happens by accident. It starts with a clear read of your market, which is exactly what our intelligence report gives you.
Your growth, run on intelligence, not guesswork.
Every month we read your whole landscape and measure it against your goals. We watch where your industry is moving, what your competitors are doing, and where the openings sit in search. That read becomes a ranked plan of your highest-impact moves.
Then we do the work. Your site, content, search, and social pull in one direction, because one team runs them together. You get a monthly strategy session and a clear plan, not a pile of disconnected reports.
The growth partnership starts at $4,000/month and includes strategic intelligence, content, SEO, and social. Your custom site is built first, and can be paid at milestones or folded into the partnership.
- Found through search.
- Understood on arrival.
- Chosen because everything works together.
Proof, not promises
We ship the standard most agencies cannot hit.
Every Indelible site ships green across the board on Lighthouse (mobile), with zero accessibility violations and a sub-one-second load. As the standard, not an upcharge.
And the strategy that drives your growth is not a slide of adjectives. It is a real monthly intelligence read you can hold.
Performance
Accessibility
Best Practices
SEO
Lighthouse on mobile, on every site we build, as the standard. Zero accessibility violations. A sub-one-second load.
Strategic intelligence
See how the intelligence adapts to your industry.
A report is only worth paying for if it answers the questions your business actually has. Different industries get a different read of their market and different openings surfaced. A few anonymized snapshots:
Local food & hospitality
We map when your competitors actually operate, so you can own the days they do not.
| Open | Mon | Tue | Wed | Thu | Fri | Sat | Sun |
|---|---|---|---|---|---|---|---|
| You | Open | Closed | Closed | Open | Open | Open | Open |
| Competitor A | Open | Closed | Open | Open | Open | Open | Open |
| Competitor B | Open | Open | Open | Open | Open | Open | Open |
| Competitor C | Closed | Closed | Open | Open | Open | Open | Closed |
| Competitor D | Closed | Closed | Open | Open | Open | Open | Closed |
The opening: one rival is open all seven days, including the two you are closed. On those days it has your lunch traffic to itself, and the report turns that into an hours and content plan that wins the days you do keep.
Home & trade services
We surface the searches your buyers make that nobody in your market has claimed.
| Search | Searches / mo | Difficulty | Who owns it |
|---|---|---|---|
[service] rebate [state] |
480 | Low | Unclaimed |
[service] [your town] |
210 | Low | Unclaimed |
emergency [service] near me |
1,300 | Medium | Weak incumbent |
[brand competitor] |
720 | High | Owned by a rival |
The opening: three high-intent searches your customers make every month, all low-difficulty, none claimed in your area. The report ranks them by value and hands you the pages to write.
Nonprofit & advocacy
We find the questions your supporters are asking that nobody answers well, and where your work is the answer.
| Supporters ask | Answered well today | The move |
|---|---|---|
| Where does my donation actually go? | Almost nobody answers this | Open lane. You already have the numbers. |
| How are you different from the national org? | The national org owns the answer | Reframe it. Local proof wins here. |
| Can I see the impact of my gift? | Answered with stock photos, no data | Your annual report is the answer. |
| Is this cause still urgent in 2026? | Thin answers, all outdated | Winnable with one current page. |
| Is my donation tax deductible? | Answered well everywhere | Crowded. Skip it. |
The opening: supporters ask five questions before they give. Four are wide open and you already hold the answers; one is crowded and not worth your effort. The report ranks them and turns each open lane into a page that earns the search and the trust.
Healthcare & multi-service
We map what every competitor actually offers, so your unique combination becomes the story.
| Service | You | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Primary care | Offered | Offered | Offered | Offered |
| Dental | Offered | Not offered | Offered | Not offered |
| Behavioral health | Offered | Offered | Not offered | Not offered |
| Vision | Offered | Not offered | Not offered | Not offered |
| Sliding-scale fees | Offered | Not offered | Not offered | Offered |
| Walk-in / weekend | Offered | Not offered | Not offered | Not offered |
The opening: you are the only one offering all of it under one roof. The report makes that combination the spine of your messaging and your search strategy, so patients and engines both see it.
Every example here is anonymized. Your report is built on your real market, your real competitors, and your goals.
Start where you need to. The partnership is where it compounds.
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The Growth Partnership.
We build your site, keep it fast and compliant, and run your content, SEO, and social on monthly strategic intelligence, all one system. We do not sell the pieces a la carte, because piecemeal is what fails.
How the partnership works -
A custom site, or just ADA compliance.
Need only the website, or only to get compliant? We do those on their own. Custom sites are fast and compliant from day one, and always yours to keep.
About our websites
Whatever you start with, your site is always yours. If we ever part ways, you keep it and host it anywhere.
We go all in. So we're choosy about who with.
We work with businesses run by people who care about making their corner of the world better.
Strategy, content, SEO, and social are the engine.
These run together as one engine in the Growth Partnership, while the website, accessibility, and custom builds can stand on their own. See all services
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SEO & Search Visibility
Get found by the people already searching for what you do, on Google and AI answer engines.
Learn More about SEO and Search Visibility -
Social Media Management
Social content tied to your strategy, not floating off on its own.
Learn More about Social Media Management -
Digital Strategy
Figure out what you need before you spend money building it, backed by two decades of web work.
Learn More about Digital Strategy -
Website Development
Fast, custom sites that look sharp, perform, and stay compliant from day one.
Learn More about Website Development -
ADA Compliance
Accessible by default and built to WCAG 2.2 AA, not patched after the fact.
Learn More about ADA Compliance -
Custom Development
When off-the-shelf tools fall short, we build exactly what you need.
Learn More about Custom Development
We got to know their heart. The results followed.
How a strategy-first launch put a brand-new bakery on the map within two months of opening day.
Before Alder opened its doors, chef Miguel had built a reputation doing private chef work for high-end clients. The food was never the question. The challenge was making sure the digital presence matched the quality of what was happening inside the bakery from the very first day.
We did not start with design. We started with the story. Who Miguel is, what the food represents, what walking through that door should feel like. Content strategy came first. Then design. Then the build. The website launched the day before the bakery opened.
Within two months, Alder's map pack rankings looked like this:
- #3 for "restaurants near me" in their town
- #1 for "bakery" and "coffee" in their town
- #1 for "bakery" in the larger neighboring town
- #5 for "coffee" in the nearby ski town, competing against established shops pulling visitors from out of state
The content made Miguel tear up. The rankings speak for themselves.
What clients say
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Ash Adams, Herba Pumps via Client testimonial -
I've worked with the owners of Indelible for over a decade, and it's incredible how far they've come. Their attention to detail is well above the norm, and to say they go above and beyond is an understatement. I couldn't recommend them enough, no matter your business needs.
Sam Wilhoite via DesignRush -
They truly care about us, and it feels like we are in very good hands with them.
Publisher, The Vermont Standard via Clutch -
What was most impressive about them was the efficiency and time frame in which the scope of work was executed.
Executive, Three Leos Productions via Clutch -
What Mike and Indelible did for us with our website was simply beyond anything I could have conceived. The combination of grace, stunning design, and function was astounding, and the compliments we get on the website have become innumerable. This is a team driven to absolute excellence in their work, who are also simply lovely people to collaborate with.
Ashley Avis, Founder, The Wild Beauty Foundation via becomeindelible.com -
I have never seen a web designer or individual act with more integrity than Mike Dion at Indelible Inc. Not only did he do a great job revamping the website for my animation company, he is also great to talk with and extremely knowledgeable about his craft.
Michael Lynn, Michael Lynn Animation Studio via becomeindelible.com
Questions you are probably already asking.
What does the Growth Partnership include?
Everything that grows your site. We build it, keep it fast and compliant, and run your content, SEO, and social from a monthly strategic-intelligence read of your market. One team handles those pieces together, starting at $4,000/month, because splitting them across vendors is what produces the disconnected results most businesses already know too well.
What does it cost?
Two starting points. A custom website we build and keep compliant starts at $4,000; a team-editable build for self-editing or e-commerce starts at $15,000. The Growth Partnership, which adds monthly strategy, content, SEO, and social, starts at $4,000/month. We scope to your goals and give you a clear number before any work begins.
How long until we see results?
It depends on where you start. A new site launches in about 8 to 12 weeks. Once the partnership is running, search visibility and content momentum usually show within the first few months, and they keep compounding for as long as we work together.
How do we know Indelible is the right fit?
Our clients stay, year after year, across 13 years of business. That loyalty comes from doing what we say, communicating straight, and caring whether the work moves the needle. We are built for the long game, so if you need a one-off vendor, we are probably not your best call.
Let's have a conversation.
Tell us what you are working toward. We will share how we would approach it. And if we are the right fit, you will know.