Tools & Resources

A few of the things Indelible builds and shares beyond client work.

What you will find here.

  • Indelible Alt Tags Plugin

    A tool we built to make image alt text easier to manage, so sites stay accessible without the manual grind. Learn more about how it works.

  • The Indelible Grant

    One percent of our revenue, turned into free web work for mission-driven organizations: new sites, ongoing help, and hosting. See how it works.

Guides.

Plain-language reads on the decisions in front of you, with the method spelled out.

  • How to do a competitor analysis

    The full method, the eight things to compare, and a template you can copy and use today. The same analysis our strategic intelligence engine runs for clients.

  • Why isn't my website showing up on Google?

    The real causes in the order you should check them, with a ten minute self-diagnosis you can run yourself before you pay anyone anything.

  • Answer engine optimization: get cited by AI

    How ChatGPT, AI Overviews, and Perplexity choose what to cite, and the exact structure that gets your business named in the answer.

  • Fractional CMO vs agency vs in-house

    How to choose between the ways to buy senior marketing, compared honestly on cost, ownership, and accountability, and where a growth partner fits.

  • How to choose a growth partner

    The questions to ask any firm before you sign, the red flags that mean walk away, and how we answer each one. A checklist you can take anywhere.

  • The ROI of ongoing marketing

    What to baseline before you spend, the metrics that count versus the ones that just look good, and honest timelines for when payback starts.

  • Rebuild vs redesign

    A redesign fixes how your site looks. A rebuild fixes what it is. How to tell which one you actually need before you spend a dollar.

Have a project in mind?

Tell us what you are working toward. We will share how we would approach it.

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